Unveiling Noida’s Pioneering Role in India’s Emerging Fashion Industry

February 8, 2024
2 mins read

Noida, Uttar Pradesh, India has emerged as a thriving hub for businesses in the global fashion industry. The city is home to an impressive array of innovative fashion, lifestyle, and e-commerce companies catering to a diverse market. These companies have seamlessly fused traditional ethos with modern sensibilities to create fashion-forward offerings. This piece highlights companies that are altering the landscape of the fashion industry from their base in Noida.

Noida is the headquarters of many businesses that are riding the crest of the digital wave in fashion and retail. This city allows businesses to leverage a conducive ecosystem, strategic location, and the vibrancy of India’s demographic dividend. Further, these enterprises have strengthened their customer engagement and business models through a keen understanding of the evolving fashion preferences and consumption patterns.

The city is home to numerous upscale fashion labels with an impressive portfolio of fashion, lifestyle, and apparel products. These companies, renowned for their quality, design, and innovation, derive strength from a forward-thinking approach and excellent customer-centric strategies. Let’s delve into the compelling narratives of some of these businesses.


Founded by Neha Kant, Pankaj Vermani, and Suman Chowdhury, Clovia is a premium lingerie brand offering a range of fashion lingerie, innerwear, nightwear, and shapewear. This Noida-based company addresses the needs of contemporary Indian women with high-quality and trendy undergarment options. Clovia has a robust retail presence with over 200 stores spread across 50 locations in India. Clovia‘s operation is backed by prominent investors such as Ivy Cap Ventures, Zurich-based Mountain Partners, and Singapore based AT Capital. Get a glimpse of the brand on Facebook and @Cloviafashions.


FabAlley, co-founded by Shivani Poddar and Tanvi Malik, is an online-to-offline fashion platform specialising in women’s western apparel and lounge wear. Located in Noida, FabAlley engages with its customers through its website, online marketplaces, offline retail stores, and large format chains, including Lifestyle and Shoppers Stop, among others. Check out their website.


Kidbea is one of the pioneers in the realm of children’s sustainable fashion technologies in the Asian market. Founded by Aman Kumar Mahto, Mohammad Hussain, and Swapnil Srivastava, Kidbea creates “certified organic, spill-proof, anti-bacterial, breathable, and softest” kids products. Their goal is to provide non-toxic, sustainable products that give parents peace of mind. Explore their products on their website.

Showroom B2B

Showroom B2B, founded by Abhishek Dua and Shubham Gupta, is building the largest B2B “Phygital” platform for India’s vast fashion industry. It connects Tier 2+ clothing retailers directly with small to mid-scale apparel manufacturers and provides solutions for distribution, credit, logistics, and marketing. Check out their operations on their website.


More suited to fans of women’s fashion, GetUrFashion offers a range of women’s clothing, from western to Indian wear. Founded by Ranjan Mani and Sheetal Behria, they provide an online platform for premium fashion. Look for GetUrFashion on their website.


As a direct-to-consumer women’s wear lifestyle brand, Berrylush was founded by Alok Paul and Anusha Chandrashekar. Check their website for the latest trends.

One friday

One friday, as a kidswear brand, captures the whimsical imaginations of childhood through its clothing line. They offer a range of garments that are imbued with imagination and fantasy. Explore the magical world of One friday on their website.


UPSHOP, formed by Gauri Ahuja and Mahima Bhandari, is a sustainable clothing brand that designs unique, high-quality fabric clothing. They primarily focus on providing solutions to prevent textile pollution. Learn more about their sustainable strategies on their website.

The Fashion Station

The Fashion Station, an e-commerce fashion website, was established by Ehan Abbas, Saba Zaidi, and Syed Mohd. Keep an eye on the latest fashion trends on their website.

Haldiram Snacks Pvt. Ltd

Founded by Ganga Bishan Agarwal, Haldiram Snacks Pvt. Ltd has a diverse portfolio, including fashion and food and beverage sectors. Check out their website for more information.

Inatur Herbals

Inatur Herbals, founded by Pooja Nagdev, offers Ayurveda and Aromatherapy-based beauty, skin, and hair care products. These products are vegan, natural, organic, safe on skin, and tested dermatologically. Visit the brand’s website to explore their offerings.

These companies, based in Noida, Uttar Pradesh, India, have set the pace for innovative trends in the fashion industry. Their commitment to quality, customer-centric approach, and unique product offerings make them standout players in the fashion industry.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.