Exploring Hanoi’s Pioneering Presence in the Global Fashion Industry

February 8, 2024
2 mins read

The vibrant energy of Hanoi, Vietnam’s capital, echoes in its thriving fashion industry. Sleek architecture, rich history, and a dynamic street culture intermingle in this bustling city to create a unique and intriguing fashion scene. Hanoi’s fashion industry is marked by a blend of traditional craftsmanship and modern innovation, embodied by a multitude of forward-thinking companies operating in various sectors within the field. Here, we highlight some of the most noteworthy fashion companies based in Hanoi.

Globally renowned for their textile and clothing production, Vietnam houses many fashion brands that contribute significantly to the national economy. However, Hanoi, in particular, has seen a significant growth in its local fashion scene, with innovative brands and retailers crafting and selling unique, high-quality pieces. These fashion enterprises, while diverse in terms of size and focus, share a commitment to expressing Vietnam’s distinct aesthetic identity through clothes, creating products that not only resonate with local tastes but also appeal to international consumers.

Whether producing textiles and garments or offering digital platforms for fashion curation and commerce, these Hanoi-based companies each add their own unique contributions to Vietnam’s fashion industry. As we dive into the stories of these companies, we hope to illuminate the various ways in which the spirit of Hanoi fashion comes alive.


Founded in 1995 by Kasi Mr., VINATEX is a major player in Hanoi’s fashion scene. They produce and manufacture a wide variety of textiles and garments, operating through over 80 subsidiaries and affiliates. With 100,000 staff members across the textile industry, the sheer scale of the company is impressive, reflecting its significant role in the Vietnamese fashion and textiles industry.


Ngoisao.net is a leading retail platform for fashion. While details on its founders are slim, the company has established itself as a go-to source for trendy and high-quality styles. They’re active on Facebook, where they engage their broad base of followers with latest fashion news and product releases.


Launched in 2016 under the helm of founder Thanh Huong Nguyen, Ferosh distinguishes itself as the first online shopping store in Vietnam distributing exclusively high-class fashion clothing and accessories. Ferosh meticulously selects every item listed on their website, focusing on qualities and styles that resonate with the high-end market. Learn more about Ferosh on their Facebook and LinkedIn pages.


Fashion and product design company, CANIFA, founded by Doan Hong Hai, also calls Hanoi home. Striving to enhance their interaction with customers, they maintain an active presence on Facebook.

Elise Fashion

Founded by Ms. Luu Nga, Elise Fashion manufactures and retails women’s clothing. The fashion brand offers sustainable accessible luxury to its customers, achieving its mission through quality, ethical manufacturing and customer service.


Webtretho has fostered an online community for mature women, offering insights into various fields, including fashion. Stay connected with them through their Facebook and Twitter pages.


PHUNUTODAY works as an online community connecting women with inspirations on fashion, lifestyle, and more. They maintain an active Facebook and Twitter presence.


Founded by Grace Xia and specializing in footwear, Gili offers a unique online experience to shoppers, promising a diverse range of stylish and high-quality footwear online. Discover more about Gili on LinkedIn.


Specializing in textile and clothing production, X20 Joint Stock Company plays a crucial role in the fashion and textiles market in Hanoi and beyond.


Founded in 2013, GUU.vn is recognized as the largest social network for young and modern Vietnamese women. With more than 50,000 content contributors, they engage 4 million readers each month. Find them on Facebook and LinkedIn.


Upupme is another promising fashion company based in Hanoi. Further information about the company can be found on their Facebook page.

In conclusion, Hanoi’s fashion industry reflects the city’s dynamism, creativity, and forward-thinking mindset. Whether by producing high-quality garments and textiles, fostering online communities of fashion enthusiasts, or offering unique online shopping experiences, these companies all contribute to Hanoi’s standing as an influential fashion hub in Asia.

Leave a Reply

Your email address will not be published.

Recent Comments

Photo by Luwadlin Bosman on Unsplash

About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.