Exploring Hamburg’s High Fashion: The Heartbeat of Levi Keswick Designs

February 8, 2024
3 mins read

Beautifully designed products, curated selections offered through sleek online platforms, and strong roots in sustainability are just a few of the hallmarks of the Hamburg, Germany-based fashion companies introduced here. Drawing from local German aesthetics, global cultural influences, and individual founder visions, these organizations carve out unique niches in the fashion industry, while their headquarters in the bustling city of Hamburg allow them to stay close to Europe’s pulsating heart of style and innovation.

Each of these companies demonstrates a unique approach to engaging in the world of fashion, whether through innovative approaches to online commerce, integrating sustainable practices into their operations, or creating new models for reaching and serving their customers. With a vibrant mix of established top brands and creatively daring startups jostling for position in the competitive fashion sector, Hamburg proves to be a thriving, dynamic hub of style innovation.

Let’s take a closer look at some of the Fashion companies whose headquarters are located in Hamburg, shining a light on their unique offerings, histories, and angles on the space.


Founded by Hannes Wiese, Sebastian Betz, and Tarek Muller, ABOUT YOU has made a name for itself as an eCommerce giant in the world of fashion. The company aims to revolutionize the online shopping experience by focusing on personalization, inspiration, and accessibility. Offering a vast range of over 1,200 brands, ABOUT YOU combines modern information technology with a strong emphasis on fashion to deliver a highly personalized shopping experience. The platform, available on your smartphone, vows to make every “shopping stroll” a unique and inspirational one. Delve deeper into their story and ongoing news through their social media sites: Twitter, Facebook, LinkedIn.

Fashion Cloud

Founded in 2015 by David Schaap, Florian Klemt, Martin Brücher, and René Schnellen, Fashion Cloud has developed into an indispensable content and data exchange platform for the fashion wholesale industry. They offer the world’s largest picture database for the fashion industry in addition to a plethora of other services such as digital pre- and reorder, brands shops, and sustainability information integration. To connect and know more about their initiatives and accomplishments, check their social media handles: Facebook, LinkedIn.


UNOWN, cofounded by Linda Ahrens and Tina Spießmacher, is using the power of sharing economy to revolutionize the fashion industry. They offer an access-over-ownership model, integrating rental, resale, and test-to-buy into their client’s businesses, offering sustainability and flexibility to conscious consumers. Learn more about their ongoing efforts on LinkedIn.

Otto Group

The Otto Group, founded by Werner Otto in 1949, has become a multi-faceted e-commerce titan, whose operations span across retail, financial services, and logistics. More details about their vast operations can be found on their social media platforms: Twitter, Facebook, and LinkedIn.


StyleLounge, founded by Alexander Thiel, Johannes Heinen, and Kay Schlaaff, aims to simplify your next shopping spree, offering a gallery of well-known brands and shops to customers in an easy-to-browse interface. More information about the company can be found on their social media platforms: Twitter, Facebook, and LinkedIn.


Mathias von Bredow and Philipp von Criegern started Luxodo in 2011. Luxodo operates as a luxury shopping platform situated in the heart of Hamburg, Germany. Follow their journey on Facebook and Twitter.


Since 1906, Montblanc has stood as a beacon of luxury offering watches, leather, jewelry, eyewear, and fragrance for men and women. These crafted pieces of luxury can be followed on their social media platforms – Twitter, Facebook, and LinkedIn.


Megan-Coston Dhall launched Dresslily, an e-Commerce platform that offers a range of women’s fashion, shipping globally from directly from Hamburg. Follow Dresslily’s fashion trends on their social media platforms – Twitter and Facebook.

BSTN Store

BSTN, founded by Roberto Aufiero, is a streetwear store that selectively curates “hard to find” fashion from labels such as Nike, Adidas, Jordan, Stone Island, Patta, Norse Projects, and many more. You may catch glimpse of their unique collection on Facebook and LinkedIn.

Bijou Brigitte

Bijou Brigitte is a go-to online store for exquisite fashion jewelry and luxurious accessories. Discover the elegance of their collection on Twitter, Facebook, and LinkedIn.


Smilodox combines sportiness with style, presenting an exclusive selection of sports and leisurewear. Ranging from hoodies to training pants, their sportswear label leaves no desire unfulfilled. You can follow their latest range on Facebook and LinkedIn.

In conclusion, these Hamburg-based fashion companies are driving the industry forward with their unique styles, innovative business models, and sustainable practices. Whether you’re searching for the perfect outfit, the next big trend, or looking to delve deeper into the world of fashion, these companies offer a wealth of inspiration and innovative solutions. They represent not only the spirit of Hamburg but the future of fashion industry.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.