Exploring Delhi’s Pioneers in Fashion: the Levi Keswick Story

February 8, 2024
2 mins read

Delhi, the blooming capital of India, is not only known for its rich history and culture but also for its vibrant fashion industry. The city houses many high-end fashion companies that have achieved global fame. Today we will throw light on some amongst them, highlighting their origins, achievements, and ongoing contributions to the world of fashion. The entrepreneurs behind these brands are not only enriching the fashion industry but are also setting standards for burgeoning fashion startups worldwide.

From the House of Brands to online stores dedicated to children’s shoes, the heart of India is a flurry of fashion-centric activities. Fashion startups are mushrooming in the city, making the most of the abundant opportunities that the fashion industry provides. Whether it’s traditional Indian wear brands reimagining conventional clothing, or tech companies envisioning better ways for customers to shop, Delhi’s entrepreneurs are leading the way for a fashionable future.

Moreover, technology is having a humongous impact on the fashion industry. Augmented Reality (AR) and Artificial Intelligence (AI) are lending a hand to traditional fashion processes, creating a seamless brand-consumer interaction and a personalized shopping experience. Let’s dive into the world of Delhi’s top fashion companies and discover how they’re making a noteworthy impact on the industry.

FS Life

Founded by Ayushi Gudwani, FS Life is known for addressing modern Indian women’s unmet apparel and lifestyle needs. Ayushi initially launched FableStreet in 2016 as a premium workwear brand, broadening its scope over the years and ultimately rebranding to FS Life in July 2022. Apart from workwear, their collection includes evening clothing, day wear, and more, designed specifically for the contemporary Indian women. The company is devoted to creating more domestic D2C lifestyle brands under the banner of FS Life. You can connect with them on Facebook and LinkedIn.


A brainchild of Akhil Tolani and Meghna Saraogi, Styledotme has launched the world’s first Real-time AR SaaS platform for jewellery shopping, Mirrar. They are revolutionizing the way people purchase jewellery, using Augmented Reality. Stay connected with them on Facebook and LinkedIn.


D’chica is a one-stop online store for infant and children’s shoes, available for boys and girls alike. Making shoes shopping convenient for parents, D’chica has carved out a niche in the children’s fashion industry. They are active on Facebook and LinkedIn.


Set in motion by Harshit Vij, Sandeep Singh, and Sujal Shah, FREECULTR offers India’s most comfortable range of innerwear for men. Prioritizing comfort and quality, this brand has revolutionized men’s innerwear market in India. Get in touch with them on Facebook and LinkedIn.


Mansi Gupta founded Tjori to showcase traditional crafts from around the world. With a wide range of products, from apparel and footwear to skincare, they have garnered a substantial customer base, especially amongst contemporary women. Stay updated with their designs and initiatives on their Facebook page.

Amama Jewellery

Amama Jewellery designs and crafts premium fashion jewellery for women. Their pieces encapsulate beauty and elegance, allowing women to accessorize with sophistication. They actively engage with their followers on Facebook and LinkedIn.


BuyEazzy is an online group buying platform primarily catering to female customers. Stay connected with them via their LinkedIn channel.

Couch Fashion – The AI Fashion Assistant

Founded by Arenla Jamir, Kushal Likhi, Labhya Gupta, and Rohit Jaiswal, CouchFashion is an AI Fashion Assistant that aids users in their everyday styling and shopping queries, providing personalized answers based on each user’s preferences and body type.


Mon Coeur, French for “My Heart”, was started by Delhi-based lawyers Suhani Sumanchna and Gurpreet Sadh. They aim to highlight handmade art from remote areas and have a strong social media presence on Facebook.


Bhavesh Shah, Chetan Shah, Rajesh Jayantilal Shah, and Sanjiv Shah founded Fibre2fashion, a B2B portal devoted to the textiles, garments, and fashion industries. The company provides a wealth of resources for industry leaders and decision-makers. Connect with them on Facebook and LinkedIn.


RENT IT BAE, founded by Aanchal Saini, offers fashionable apparel for women on rent. This initiative makes high-end clothes more accessible, enabling more women to keep up with fashion trends without breaking the bank.

To sum up, each of these Delhi-based fashion companies has created a unique space in the market with their distinctive offerings. They are not only significant contributors to the growing fashion landscape but are also establishing new paradigms for companies to follow.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.