Luxury magazines and high-end lifestyle publications are often the preferred choices for luxury advertisers to target an affluent audience with premium advertising campaigns online. With our ranking of the top 15 best luxury magazines, brands and advertisers get a comprehensive review of the best high-end media to achieve your digital marketing goals. This is the ultimate list of luxury magazines for marketing professionals.
What to look for in the Best Luxury Magazine?
There are many desirable factors to consider when seeking out the best luxury magazine to advertise in. In today’s digital age luxury magazines are one of the most effective ways to reach a high-end audience. Modern luxury magazines not only offer broad coverage of the industry, but they nurture a community of readers as well. They have engaging and audience building capabilities and rank high with luxury advertisers. Some of the top considerations when considering luxury magazines for your luxury advertising campaign include:
1. Identity: Who is the target audience of the luxury magazine?
2. Target readership: Who will be reading the magazine?
3. Type of reader: Is it a monthly? Bi-monthly?
4. Special Issue: What’s the duration and frequency of publication?
5. Website: Does the magazine publish a digital version?
6. Audience growth: How much is the publication growing in readership and social channels?
7. Reviewers: Does the magazine have a guide that reviews places and brands?
8. Rankings: How does the publication rank in the market?
9. Technology: What type of technology and digital capabilities does the publication have?
10. Aesthetic: Does the publication look good to you?
11. Awards: Does the publication often win awards and accolades?
12. Price: How much does it cost to advertise in the luxury magazine?
13. Paid circulation: What is the magazine’s paid circulation?
14. Frequency: How often is the magazine published?
15. Coverage: What topics does the publication cover?
What Can We Learn from Luxury Magazines?
With the luxury advertising industry booming, the role of luxury magazines will continue to grow. With an overall increase in spending and more luxury brands advertising, the quality of content from luxury magazines will improve. Luxury brands understand that prestige is derived from advertising and editorial content in the right luxury magazines. As luxury magazines continue to grow and gain influence, certain aspects of the luxury products will become clichéd. The luxury advertising industry is very tight-lipped but we can still learn a lot about luxury products simply by looking at the ads in the luxury magazines. For example, we can look at the literature promoting careers in luxury brands. Today, luxury magazines are a stream of information about our culture, perhaps even more so than movies and television. The best luxury magazines are emerging as carefully crafted editorial to please eyes and minds. Luxury brands have wised up to the fact that it’s advertising on the “best luxury magazines” that can make or break a product launch and we are noticing an increase in themes and narratives that appeal to the consumer mindset. Hollywood has adopted the role of telling our society’s stories and luxury magazines have once again become essential to today’s society. As an example of the influence of luxury brands, Condé Nast announced plans to launch a new section on their magazine website dedicated to luxury. Mixing arts, culture, travel and editorial content with advertising, Condé Nast luxury magazine has everything advertisers need to please the high-end tastemaker. Brands seeking top shelf exposure will want to consider advertising in Condé Nast luxury magazine.
What’s Special About the Best Luxury Magazines?
The best luxury magazines are considered by many to be the top echelon of luxury publishing. They exhibit innovations in advertising, design, advertising technology, and storytelling. Luxury magazines have always been the inspiration for the industry and they are now inspiring editorial and luxury advertising content.
Second-Rate Luxury Magazines: What are they?
Today, most luxury brands are actively seeking out advertising in high-end magazines. A great luxury magazine is an essential part of advertising, telling stories about luxury brands. Niche luxury magazines in particular can be good at selling specific luxury products to a focused audience. Niche luxury magazines focus on a specific area of luxury. For example, a luxury yacht magazine is a luxury magazine that focuses on the yacht industry. Niche luxury magazines use the power of targeted advertising technology to focus on a specific audience. This allows for luxury advertising campaigns to focus on a specific set of luxury customers and build a reputation around that. Advertising in niche luxury magazines can drive massive traffic to a brand’s website.
The best luxury magazines have a variety of available advertising formats. Online luxury magazines, print luxury magazines, e-zines, luxury blogs, responsive websites, and a wide range of digital advertising options, including HTML5 formats, offer advertisers a wide range of premium inventory to select from.
Advertising on quality luxury magazines can improve brand perception and deliver a great return on investment. As an example of the positive impact a luxury magazine can have on a luxury brand, Burberry announced that Burberry magazine had a global circulation of 200,000 copies. This was a big increase of 60 percent from 120,000 copies in 2014. Burberry stated that the magazine was now the world’s most widely circulated luxury magazine.
The best luxury magazines have a variety of pricing options and flexibility for advertisers. Non-standard formats can also be featured in luxury magazines and advertisers can choose from luxury supplements, home sections, branded editions, annuals, seasonal editions, and an assortment of other options. The best luxury magazines work hard to make advertisers feel that they are getting a special level of service and the best luxury magazines work hard at creating a positive brand image.
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Global Living shares stories of life and adventures of ex-pats around the world. From travel to interior design, this magazine shares tips for the most luxurious, top-of-the-line experience you can have. You’ll learn that no matter where you live, there is a high-class culture to find and enjoy.
If you’re interested in learning more about the lifestyles of the rich and famous, this magazine will give you what you’re looking for.
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Robin Wilson is an eco-friendly interior designer and renovation expert with a Design+Build firm. She has a licensed brand of textile products sold at Bed Bath & Beyond, Amazon, HomeGoods and other retailers. She is author of two award-winning books: Clean Design (Greenleaf, 2015) and Kennedy Green House (Greenleaf, 2010).
She is the first woman with a branded line of custom kitchen & bath cabinetry that was sold by over 400 independent kitchen dealers nationwide (2009-2018). She was first featured in Oprah’s magazines and her work has been featured in national press such as Good Housekeeping, House Beautiful, Esquire, Essence, and Natural Homes & Gardens, among others. Her design firm continues to handle select projects across the country and she is an ambassador to the Asthma & Allergy Foundation of America, and just finished her term on the board of the Sustainable Furnishings Council.
In 2014, she partnered with consumer products giant Panasonic to promote their latest line of cutting edge products for the home. In May 2013, her furniture line, Nest Home by Robin Wilson, premiered at the International Contemporary Furniture Fair (ICFF) in New York. She regularly appears on the speakers circuit, on television and print with commentary on design, wellness, sustainability and allergy & asthma issues.
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Robb Report Magazine
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Robb Report is one of the most-read luxury lifestyle magazines on the planet, with a history spanning to almost 50 years. An authority in the field and with a very strong readership that consists of mostly ultra-high net worth individuals, the Robb Report has built its notoriety through showcasing the most influential luxury brands on the globe and by featuring quality editorial subjects on matters that interest its affluent readers.
Experience Erika’s Tea Room
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Celebrate Luxury With Summer High Tea Parties! Many sophisticated women and men love to enjoy partying with high tea & scones! Popular with their new online purchasing 24/7/365 … for summer staycations, vacations, birthdays, girl’s day out, Mother-Daughter events, anniversaries, bridal showers, baby showers, new moms, retirement, year-end holidays and any special event can be celebrated with a very different thoughtful High Tea Party!
Their fresh custom made scone gift sets are made with a variety of regular, gluten-free and sugar-free flavors. They just launched 12 new scone flavors for summer 2020! High-End Tea Party Gifts! With the ongoing diverse pandemic challenge, Erika’s is now set up to quickly ship High Tea & Scones Gift Sets with assorted 6 to 12 packs or more of freshly baked scones and a variety of teas. Scones arrive in a handsome gift box with easy-to-follow instructions.
For those who really wish to splurge their tea experiences with some extra panache, they also offer fabulous tea sets and tea accessories from their wonderful international giftware collection. More complete High Tea, Scone & Gift Sets are available in any price range from $135 to $250 or more with a variety of tea pots, tea cups and accessories! There are plenty of fun and elegant teapots, tea cups and accessories to choose from — that will complement your party themes.
Customized High Tea & Scones Gift Sets: Leila Shanoff, the Head Sconista at Erika’s Tea Room Scones has created some very special liquor and liqueur-based flavor scones and High Tea Gift & Scone Gift Packages that appeal directly to adult women and men for any special occasion! They have a ‘Tea Barista’ and a ‘Tea Sconista’ on hand, so you can call for a complimentary consultation about your Tea Party! Besides their most popular flavor favorites listed on their website, they will also be happy to customize any High Tea & Scone Gift Package with a variety of scone flavors for all of the special family, friends and co-workers in your life!