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The Best Luxury Brands For Gen Z | Expert Recommendations

January 3, 2023
4 mins read
This article showcases our top picks for the Luxury Brands For Gen Z. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.

Shady Rays

This product was recommended by Jenny Howard from BCH

Shady Rays is the nation’s fastest-growing mid-priced sunglasses brand. Chris founded the company out of a side bedroom in his parent’s house in 2012 while working full-time at one of the country’s largest spirits producers and distributors. He did so because he saw the need to solve the problem of lost and broken sunglasses. Why pay hundreds of dollars for a pair of shades you could drop off a boat, or scratch on the pavement? Shady Rays is the only company to replace your shades if you lose them or break them, because we believe in living hard. We got you. In addition to our important warranties, Shady Rays was founded on the premise of giving back and doing good in our communities. Since the company’s inception, Shady Rays donates 10 meals to fight hunger through every order. Through our partnership with Feeding America and other Global Foodbanking Network partners, Shady Rays has donated more than 25 MILLION meals to fight hunger in America.

XYZ Skin

This product was recommended by Tallulah Letscher from XYZ Skin

Newly launched skincare company xyz skin offers gender-neutral affordable skincare that has been intentionally priced at minimum wage so that the products are economically available to all. The science behind skincare historically has been gatekept. So, to embody inclusivity, we share all the science we know behind how different ingredients interact with the skin. We created a three-level system of information starting with x and ending with z. Each level goes deeper scientifically so that no matter your previous experience with skin care, you’re always learning something. As of now, we have three luxury facial oils available: Gua sha glide serum – Formulated with blue tansy, blue chamomile, and squalane. Bounce back serum – Formulated with tremella mushroom, bakuchi, and niacinamide Star bright serum – 10% THD vitamin C and sea buckthorn And a new product that is scheduled to launch in the fall.

Chase and Wonder

This product was recommended by Lauren Smithson from Blink SEO

Bring home a bit of wonder with our luxury scented candles. Hand poured in Britain by expert chandlers, they’re made from natural soy wax and carefully picked essential oils to fill your home with deeply evocative fragrances. What’s more, they come in candle holders that last a lifetime and are intricately illustrated – to elevate your home and dispel the ordinary.

DIFFA Candles x Dirty Bartender

This product was recommended by Shane Allen from DIFFA/DALLAS

A luxury candle collaboration between Dirty Bartender Candles and DIFFA: Design Industries Foundation Fighting AIDS. There are three stunning scents to choose from, with a portion of the proceeds benefiting DIFFA’s mission of seeing our first AIDS-free generation. Each candle is hand-poured into a timeless black glass vessel and comes with a custom gift box. 40 hour average burn time. $34.

Tiny Tags

This product was recommended by Natalie Marzano from Victory Public Relations

Tiny Tags is a fine, personalized jewelry brand with pieces available in 14k gold, silver or gold vermeil. They have ready-to-ship pieces or pieces that can be uniquely customized. The custom pieces are each laser engraved and requires the attention of more than 14 artisans to produce.

Louis Vuitton

This product was recommended by Kacper Kobyłecki from SuccessfulGuides

According to Fashionphile’s statistics, Louis Vuitton has sold the most high-priced products to Gen Z. They started cooperation with Emma Chamberlain and Charli d’Amelio. Both of them are influential people on TikTok and thus Gen Z idols. Thanks to that their products are recognizable and luxurious which is why Gen Z loves them. Furthermore, many of them have a unique vintage style which is without a doubt the main aspect of teenage fashion trends. A good example is the Speedy 25 bag. Another big part of Louis Vuitton’s success is the fact that they create excellent everyday products such as backpacks with unique colourways like the Christopher MM from the collab between Louis Vuitton and the NBA. Also, It would be a shame not to mention that Louis Vuitton had made a lot of collaborations with Nike to produce the ultimate luxury sneakers. And with the huge growth of the sneakers market among teenagers this is a bull’s-eye.


This product was recommended by Kacper Kobyłecki from SuccessfulGuides

According to Fashionphile’s statistics, Chanel has been the most popular search result for Gen Z in recent years. And that’s not something surprising because Chanel has a variety of powerful feminine products which find lots of lovers among Gen Z. Moreover, Chanel is the definition of luxury, they demand the most money for their products compared to other brands. And considering how Gen Z loves to outdo each other this is a perfect opportunity to stand out from the crowd the most. What’s more, is that they keep attaining modernity by releasing unique designs such as the heart bags or the newest Chanel 19 colourways. Those rare and modern models are certain to satisfy the needs of Gen Z fashion styles.

Ralph Lauren

This product was recommended by Steve Anderson from Junk Yard Near Me

Ralph Lauren is a luxury brand that is associated with both the classics and high fashion. It was established in 1967 by American fashion designer Ralph Lauren (also known as Ralph Lifshitz). Ralph Lauren initially created and made ties for men. But in 1968, the designer expanded on his passion for sports to create the company’s first full line of fitted menswear and sportswear.

Giorgio Armani

This product was recommended by Steve Anderson from Junk Yard Near Me

Founded in Milan, Italy, in 1975, Giorgio Armani is renowned for creating bespoke clothing, jewelry, eyewear, watches, shoes, and a variety of leather items. The European designer offers a wide range of clothing, including exquisite shirts, velvety velvet coats, and loose post-power suits.


This product was recommended by Steve Anderson from Junk Yard Near Me

Since its founding in 1934, Canali has played a significant role in the development of upscale menswear. This Italian family-owned company expertly combines cutting-edge tailoring ideas with Italian culture, history, and style. Everything is handcrafted in Italy using the finest methods, from the formal jackets, chinos, and suits to the linen pants, polos, and swim trunks. High-end leather goods like bags, belts, caps, and wallets are also produced by Canali.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.

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