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Love Moschino Vs Moschino: The Fashion World’s Tug of Heartstrings

June 21, 2023
2 mins read

Key Takeaways:

  • Love Moschino and Moschino have established distinct styles and target demographics, even though they originate from the same design house.
  • Love Moschino, known for its quirky, unconventional designs, appeals to a younger audience while Moschino caters to a demographic seeking high-quality, elegant, and luxurious handbags.
  • The brands use different materials, with Moschino predominantly employing high-quality leather, while Love Moschino utilizes more accessible, often vegan, materials.
  • The discussion around whether “is Love Moschino tacky” continues, largely depending on personal aesthetic preferences and comfort with bold, vivid designs.

Behind the Brand: Moschino and Love Moschino

When it comes to discerning between Moschino and Love Moschino, the brand’s history plays a significant role. Founded in 1983 by Franco Moschino, the brand became popular for Franco’s outrageous, innovative designs. The Love Moschino line sprouted from this creative soil, giving birth to designs that were more eccentric, colorful, and youthful.

The two brands diverged further following Franco Moschino’s demise in 1994, with Rossella Jardini taking over as creative director. Since then, Moschino has stayed true to its roots, offering luxurious, refined, and elegant designs. In contrast, Love Moschino has expanded on its founder’s unconventional approach, appealing to a younger demographic with its vibrant, funky designs.

Design, Materials, and Pricing: The Distinguishing Factors

When comparing Moschino and Love Moschino handbags, several factors come into play. From design and price to materials and the target audience, the brands have strategically positioned themselves in different segments of the fashion market.

Design and Target Demographics

Moschino offers chic, high-quality handbags that exude elegance. Love Moschino, on the other hand, delivers a fun, youthful vibe with its eclectic designs, novelty motifs, and often exaggerated details. This design divergence results in Moschino appealing to a demographic seeking classic, high-quality luxury, while Love Moschino resonates with younger, trend-focused consumers.


Materials used in creating the handbags also reflect the brands’ distinct positioning. Moschino handbags are often made of high-quality leather, giving them a premium, long-lasting feel. Conversely, Love Moschino bags may utilize less expensive, more accessible materials like PVC or canvas. These vegan-friendly materials align with the environmental consciousness of its younger demographic.


Typically, Moschino handbags command a higher price than Love Moschino, reflecting the higher quality of materials used and the brand’s luxury positioning. On the other hand, Love Moschino provides more budget-friendly options while maintaining a high level of quality, making it a popular choice for those wanting to stay on-trend without overspending.

Is Love Moschino Tacky? A Matter of Perspective

The phrase “is Love Moschino tacky” often surfaces in fashion discussions. The brand’s bold use of colors, patterns, and novelty elements may be seen as over-the-top by some. Its frequently busy designs and tendency to feature scantily clad models in advertising campaigns have led to criticisms.

However, it’s essential to remember that fashion is subjective, and one person’s ‘tacky’ may be another’s ‘avant-garde.’ For individuals who appreciate boldness, whimsy, and a playful approach to design, Love Moschino may be just the right level of unconventional.

The Verdict: Is Love Moschino Worth the Investment?

The Love Moschino brand offers a unique blend of style, quality, and affordability. While the brand’s designs may not suit everyone’s taste, for those who appreciate its colorful, quirky aesthetic, the quality of craftsmanship makes it a worthy investment. The use of durable, often vegan-friendly materials, coupled with its relatively reasonable pricing compared to other luxury brands, makes Love Moschino an attractive option for trend-conscious, budget-aware consumers.

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About Levi Keswick

LeviKeswick serves as a vibrant hub for diverse individuals to share their stories, absorb and contribute to emerging fashion trends, lifestyle concepts, and innovative ideas. We offer valuable insights and advice, amalgamating information painstakingly curated by experts in the field, alongside fashion connoisseurs and influential social media personalities.