Design can make or break a business, as it is one of the first things customers notice, and it can be a powerful tool for companies that want to stand out from the crowd. But with so many design options out there, it can be tough to know where to start. So, to start you off, here are a few design ideas to give your business the edge it needs.
Pins are a great way to help a business stand out from the crowd. They can be used for advertising, marketing activities, and customer engagement. Moreover, employees can wear them to represent your brand by pinning them to their clothing. Pins are easy to create and can be produced in bulk, meaning they won’t cost a fortune for the business but will have an enormous impact. A customized pin is also an excellent way for companies to ensure their brand is always visible and easily accessible. But what can a company do with these pins? The following are some examples:
- Ask employees to wear them on their clothing or uniforms
- Sell or give them out to potential and existing customers
- Use them during marking events to promote your brand
- Sell them on your website if the designs are iconic enough
Those of you who think stickers are a worthless expense should take note of the largest corporation in the world. Apple is famous for providing a couple of stickers of their iconic logo with every purchase. However, custom stickers can be used in many different industries to help businesses gain an edge over the competition and make their brand more memorable. The most common use for custom stickers is in marketing promotions, where companies use them as an inexpensive and effective way to advertise their products or services. Among the other purposes that stickers have are as giveaways during events or conventions and marketing materials that customers can take home after purchasing a product or service from the business.
A custom clothing and accessory range is a great way to add personality to your brand. These items can also help businesses market themselves creatively, be used for marketing themselves, or create a unique brand name. You have two options when it comes to clothing:
- Sell it
- Give it away
Choose the option that works best for your business, but a mix is often the best solution. You can sell them on your website but offer them for free during marketing events and at other times for brand awareness purposes.
Designing and creating keyrings and pens is an old marketing technique that businesses have used for decades. However, although it still works to some degree, to get noticed, you should look at creating higher-quality versions than your competition. If you make something disposable, people will probably dispose of them (surprise, surprise!). Making something they want to keep and use will give your business a much greater return on investment.
Although many have decided that the era of the business card is over, this is not the case. You can use business cards to introduce yourself and your services to prospective clients, and with their design, you can also convey your personality and style. However, designing business cards is not just about creating eye-catching designs and having them printed professionally; it is also about thinking of the psychology behind them. Some things to consider when designing one include:
- Only include vital information (website, email, phone number, etc.)
- Ensure you select a readable font representing your industry (e.g., sans serif for tech and serif legal, etc.)
- White space is more valuable than you think
- Use a high-quality printer
- Consider the material (thicker stick lasts longer but costs more)
Logo design is a crucial part of branding, and your logo should be unique, memorable, and creative to make your brand distinctive compared with your competitors. The logo is what people see when they visit your website or are looking for you on social media. When it comes to your logo, there is no room for mistakes, and it has to be perfect in order to convey the right message. Consequently, it might be worth investing in hiring an experienced graphic designer to help you develop something you can be proud of.
The design of your business leaves a lasting impression on your customers. As you can see from the plethora of ideas mentioned above, many options exist for creating an effective brand identity.